2.1 Clicks CEO Vikesh Ramsunder, sees opportunity in the most adverse of times and

makes reference to mistakes that retailers make in such situations.

In this context, critically discuss leadership as a driver of strategy implementation (10)

2.2. Explain the relationship between Clicks strategy and the organisational culture at

Clicks (10)

2.3 Vikesh Ramsunder demonstrates extensive knowledge on his product portfolio,

customer need and wants, competitor activity, his value chain and the industry in

general.

Assume the position of a competitor to Clicks and conduct a PEST ( Political, Economic,

Socio Cultural, Technology) analysis either supporting or opposing the views stated by

Vikesh