2.1 Critically discuss how "profitability" is suitable as a measure of cost effectiveness in the short-term. 2.2 If your company chose to invest in any of the following two projects, which would you (10) choose from the perspective of profitability? Project A requires an initial investment of R200,000, with net cashflows of Year 1= R60,000; Year 2=R70,000; Year 3=R80,000 Project B requires an initial investment of R200,000, with net cashflows of Year 1= R40,000: Year 2 = R60,000; Year 3=R90,000