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2.1 Segmentation table; Segmentation Segment 1: Segment 2: bases and variables Label: In flight childcare/baby Label: economy sleeper class (cuddle services (sky-high nannies) class) Demographic:

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2.1 Segmentation table; Segmentation Segment 1: Segment 2: bases and variables Label: In flight childcare/baby Label: economy sleeper class (cuddle services (sky-high nannies) class) Demographic: The Young family flyers The Young family flyers Variable 1: 20-35 year olds 20-35 year olds Variable 2: Married parents with children under 5 Young couples with children under 5 MMK101 ASSIGNMENT 1 2

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