2.2 Discuss the factors that may affect the choice of strategy.? Consider the following and answer the questions that follow: A customer's decision to purchase a specific product or service is based on the cost and the perceived value. The following figure depicts four quadrants based on the cost/price component (vertical axis) and the perceived quality or value (horizontal axis) A Opportunistic Strategies in this quadrant are generally not sustainable, but may be possible under specific conditions B Premium Strategies in this segment rely on achieving high profit margins C Economy Strategies in this segment rely on reducing production cost and price and rely on high sales volumes or competing is segments less attractive to competitors D Best value Strategies in this quadrant rely on providing good quality at attractive prices and achieving sales volumes HIGH AVERAGE LOW LOW AVERAGE HIGH PERCEIVED VALUE/QUALITY (AdaptedfromLouw and Venter, 2011)