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23. Bob Mazursky, a DESB graduate, is interested in adding behavioral targeting, to his research tactics for 2018f2019. Which of the following might work for
23. Bob Mazursky, a DESB graduate, is interested in adding \"behavioral targeting," to his research tactics for 2018f2019. Which of the following might work for him? A. \"Consumer at Home" cthnographics B. projective research in personal interviews C. focus groups D. A and B E. none of the above\"behavioral targeting" is a computer-assisted online tracking tool, not a perscmal diagnostic tool, and is oen loaded onto social sites like FACEBOOK or online shopping sites like AMAZON
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
