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(2.3. Develop a direct mail piece that will be sent out to the customer's physical mailing address. The objectives for this direct mail piece are

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(2.3. Develop a direct mail piece that will be sent out to the customer's physical mailing address. The objectives for this direct mail piece are the same, i.e., subtly remind the customer about the web search they had performed, motivates them to visit your physical store, and drive conversion. The direct mail must also include a sale promotion. In designing the promotion please make sure that it is cost- effective for the company and perceived as valuable by the consumer. List any disclairnersfwaivers that apply to the incentive in order to minimize customer abuse. (5!) points) Answer Format: L2 pages. Please use a layout that mimics a brochure, yer, etc. These are typically foldahle items. You do not have to make any spacefroom for the customer's mailing address, etc

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