23. Evaluating Qualitative Factors. Paint Manufacturing, Inc., produces a variety of paint products. The company recently decided to invest in expensive pollution control devices even though the negative net present value pointed toward rejecting this investment. What qualitative factor likely led the company to make the investment in spite of the negative net present value? 24. Ethical Issues in Making a Capital Budgeting Decision. Assume the manager of a store earns an annual bonus based on meeting a certain level of net income, which has been achieved consistently over the past five years. The company is currently considering the addition of a second store, which is expected to become profitable after two years. The manager is responsible for making the final decision whether the second store should be opened and would receive an annual bonus only if a certain level of net income were achieved for both stores combined. Why might the manager refuse to invest in the new store even though in the long-run the investment is projected to achieve a return greater than the company's required rate of return? 15 Mat Duncan