23. Scenario analysis: The Shine Brite Company manufactures premium car waxes for consumers. Shine Brite waxes are sold only through retail stores specializing in auto parts and car accessories Shine Brite waxes have a superior formulation and, while more expensive than competing waxes, Shine Brite is recognized as a high-quality, durable wax, commanding a premium price. Shine Brite sponsors major auto races in the US, advertises on television sports shows and provides coupons for consumers to use at retail stores through direct mail and their website: On the left side, list Marketing Mix Four Ps, and then on the right side, clearly identify how Shine Brite has implemented each of the Four Ps (basically what are the 4 ps for Shine Brite). Marketing Mix Marketing Mix -List Four P's Implementation by Shine Brite Edit View Insert Format Tools Table 12pt Paragraph B I VA TO D . 24. Scenario analysis: The Freeze-Fast Co. (FFC) makes freezer storage compartments for U.S. retailers who sell ice cream and yogurt (Cold Stone, TCBY). FFC is beginning the strategic planning process, utilizing SWOT analysis On the left side under "SWOT Element", name SWOT (.e. what does S stand for?), and then on the right side under "Example from case above", provide one example for each of the SWOT elements based on the information provided from below case (i.e. what is the S for this case?). We (FFC) have an excellent reputation for dependable, high-quality products and after-market service, allowing us to command premium prices. Our sales team, however, has not been as successful as they should in meeting new account acquisition goals. Recently, some customers have begun discussions with the Hayashi Company, a new entrant in our market. Hayashi provides freezers in Europe and Japan and has a reputation for low-cost, reliable, freezers, which don't have as many features as FFC's line. We anticipate energy prices will rise significantly over the next few years, affecting consumer disposable income and our retailers' margins. Our Research & Development team has used their formidable expertise to develop more energy-efficient freezer units, eligible for government energy rebates. It is anticipated these new units will ship within 3 months. As they are high quality products, they will be priced at FFC's usual premium price. SWOT Element Example from case above