24. It is said that people are what they read, which can vary from being pragmatic, principled, thoughtful, or romantic, but nearly always consumer-based. Critically analyze this notion and say whether you agree with it or not, and why.

25. Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. Is this a statement you would agree with or not? Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use two or three organizations and their respective brands to support your argument(s).

26. Write n analysis (approximately 1,000 in length) on a marketing story that made the news in the year 2010.

27. Critically evaluate the use of Internet or online advertising. Say whether you think this method is an effective communications tool or not.

28. Evaluate the potential marketplace for the Ice Sorbet products produced by Innocent.

29. Draft an overview of what should be included in an employment equalities policy. Your piece should be designed to ensure employers meet all current legislative requirements. It is essential you highlight the possible implications of workplace inequality and how this can positively or negatively impact a business and its aspirations.

30. Analyze and discuss a set of results or findings that show how a particular activity contributes to the knowledge within an organization. Your analysis should also acknowledge any limitations or weaknesses in the current work or operation of the organization.

31. Virtually every marketing activity is influenced by cultural factors. Undertake a critical review of this assertion with particular reference to advertising campaigns and strategies.

32. Choose a case study from the Chartered Institute of Marketing's website for analysis.

33. Write business report dealing with a company's own label and branding.

34. Would you say that sports sponsorships are of mutual benefit to all the concerned parties? Discuss the concept of sponsorship with reference to relevant and appropriate academic research and theories. Use suitable examples to illustrate your answer.

35. Develop a convincing argument for either the qualitative or quantitative method i.e. whichever you think is the most suitable and relevant in modern business environments.

36. Does a company's approach suggest an alternative view regarding the relevance and importance of an effective marketing strategy in the overall context of its business operations?

37. Describe the pressure that is put on various organizations to incorporate a "sustainability" clause into their policies or operational strategies. Is this altering the face of marketing in any fundamental way?

Question 9

In the switch S has been opened for long time. It is closed at t = 0. For t > 0, the current flowing through the inductor will be given by, In the circuit was initially in the steady-state condition with the switch K closed. At the instant when the switch is opened, the rate of decay of current through the inductance will be?

Question 10

In the series Rc circuit, the voltage across C starts increasing when the d.c. source is switched on. The rate of increase of voltage across C at the instant just after the switch is closed (i.e. at t = 0+) will be, Consider the following statements about the routing protocols. Routing Information Protocol (RIP) and Open Shortest Path First (OSPF) in an IPv4 network.

I : RIP uses distance vector routing

II : RIP packets are sent using UDP

III : OSPF packets are sent using TCP

Question 11

A client process P needs to make a TCP connection to a server process S. Consider the following situation. The server process S executes a socket (), a bind () and a listen () system call in that order, following which it is preempted. Subsequently, the client process P executes a socket () system call followed by connect () system call to connect to the server process S. The server process has not executed any accept () system call. Which one of the following events could take place?

Question 12

While opening a TCP connection, the initial sequence number is to be derived using a time-of-day (ToD) clock that keeps running even when the host is down. The low order 32 bits of the counter of the ToD clock is to be used for the initial sequence numbers. The clock counter increments once per millisecond. The maximum packet lifetime is given to be 64s. Which one of the choices given below is closest to the minimum permissible rate at which sequence numbers used for packets of a connection can increase?r