240 PART III Preparing a Business Plan 5. Imagine that you are an investor and that you're leafing through the business plan of a startup that has attracted your interest. You've reached the finan- cial projections section of the plan, glance at your watch, and realize you only have five minutes to make an assessment. List the items you would look at and the order in which you would look at them. Justify why each of these items would be a priority in the five minutes you have available