2:42 X Paradigm Shift Aditya Assignm... Case: Paradigm Shift Part 1 (Advertising Elements) VALI Case Prompt: Design a 30-second commercial to recruit summer interns Team #: Team Name: Section: Part 1: Video Commercial Strategy (From Discussion Guide) List the following strategy elements for your commercial. This commercial will show the different types of tasks and events that intern will experience during their internship. This commercial conveys the story timeline of the job duties of the Internship. The main purpose of the internship is to attract potential candidates and as an intern company will provide them opportunity to travel and meet new people by doing networking Overview and provide them relevant job experience. The advertisement Give a short overview or creates a feel of satisfaction as this job is for those who do not description of your ad. Include a description of the "feel" want to sit in the office cubicles, rather than use their potential or "response" the ad intends to and go outside with excitement and positive attitude and meet create clients. This ad creates a sense of excitement as travel involves with this job. This commercial will convey the clear message to all the students that how this internship will shape their future goals by providing practical hands-on experience. This advertisement will be posted on all social media platforms. At the end of the advertisement the ad will show the website link for the direct applications for the interns to apply. The Target market of the commercial is University Students, those professionals who have 2-3 years of experience and want to shift their carer after doing postgraduate certificates and Target Market Strategy actively seeking a better Who is your target market? (be opportunity and international descriptive with demographic students. This ad wants to and psychographic details) attract the hardworking and Consider including an image of flexible people, those who are an appropriate avatar. adaptable to the new Detail what elements of your environment easily as this job commercials were designed to requires travelling, so international graduates are the best choice specifically target this group. we have, because, they travel from their home country to study and manage well in the other country either in terms of part time jobs or their study, and they have lot of potential to become successful as these type of candidates will have strong chance to get the internship. Secondly, advertisement will also attract the 1 | Page CASE REPORT candidates with 2-3 years of experience because they already have some industry experience and this job involves meeting with clients so they will use their skills more efficiently and feel confident about their job role and this will help interns to attract. This commercial will also attract University graduate students who are hardworking and looking for industry experience and those who love travel and networking as this internship involves these above requirements, so this will help the graduates to learn handling clients and they will also learn work life balance and management skills, will provide them extra help to reach the towering heights in their carer soon. These are the target market for this commercial.X 2243 Paradigm Shift Aditya Assignm... or "response" the ad intends to create Target Market Strategy Who is your target market? (be descriptive with demographic and psychographic details) Consider including an image of an appropriate avatar. Detail what elements of your commercials were designed to specifically target this group. Illm ? @' a i clienm. This ad creates a sense of excitement as travel involves with this job. This commercial will convey the clear message to all the students that how this internship will shape their future goals by providing practical hands-on experience. This advertisement will be posted on all social media platforms. At the end of the advertisement the ad will show the website link for the direct applications for the interns to apply. The Target market of the commercial is University Students, those professionals who have 23 years of experience and want to shift their carer after doing - . postgraduate certicates and It\" 7 t 7 actively seeking a better ' ' ' ' _ _ _ A opportunity and International ' . I students. This ad wants to attract the hardworking and flexible people, those who are adaptable to the new environment easily as this job requires travelling, so international graduates are the best choice we have, because, they travel from their home country to study and manage well in the other country either in terms of part time jobs or their study, and they have lot of potential to become successful as these type of candidates will have strong chance to get the internship. Secondly, advertisement will also attract the 1|Page Brand Consistency What elements of your ad make it consistent With Paradigm Shift's brand image and the rest oftheir (online) communication? Consider their website, logo. colours, emotions created. Clarity of Commercial What is the ONE KEY THING you want someone to take away from this ad? Why is this one thing considered important? Clutter Strategy Review the tips for breaking through clutter of advertising. What strategy(ies) are you usmg to ensure the video ad breaks through clutter? clienm so they will use their skills more efciently and feel condent about their job role and this will help interns to attract. This commercial will also attract University graduate students who are hardworking and looking for industry experience and those who love travel and networking as this internship involves these above requirements, so this will help the graduates to learn handling clienm and they will also learn work life balance and management skills, will provide them extra help to reach the towering heights in their carer soon. These are the target market for this commercial