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2-page maximum Select one ethical marketing issue suggested by review of any recent article (not older than a year) from a non-academic periodical (e.g. LA
2-page maximum
Select one ethical marketing issue suggested by review of any recent article (not older than a year) from a non-academic periodical (e.g. LA Times, Wall St. Journal, Business Week, etc.).
In the 2-page paper,briefly:
- describethe ethical issue (2-3 sentences),
- arguewhether or not the parties involved are doing things in an ethical or unethical way and which philosophy (moral idealism or utilitarianism) are you using,
- discussthe implications for one marketing decision (target market, product, pricing, promotion, distribution),
- include a full referenceto the article at the end of your 2-page write-up.
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