Provide an example of a company that falls into one of the following categories. (1) High Hedonic Value + High Utilitarian Value; (2) High Hedonic Value + Low Utilitarian Value; (3) Low Hedonic Value + High Utilitarian Value; or (4) Low Hedonic Value + Low Utilitarian Value.

Include the following in your comment:

1. Identify your company.

2. Identify which category your company falls into. Describe why you believe it falls into this particular category.

3. Do you think it will continue to be a successful company based on this value proposition?