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3. (20 points, ~100 words): Here is some hypothetical information about the shampoo market in August 2019 for the U.S. market Market Share August 2019

3. (20 points, ~100 words): Here is some hypothetical information about the shampoo market in August 2019 for the U.S. market Market Share August 2019 Typical Consumer's Maximum Willingness to Pay (cents/ounce) Price August 2019 (cents/ounce) Unit Cost (cents/ounce) Dove 27% 35 30 16 Aussie 25% 29 26 9 Suave 22% 26 23 10 Head

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