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3 - 4 1 CVP analysis, income taxes. ( CMA , adapted ) J . T . Brooks and Company, a manufacturer of qual -
CVP analysis, income taxes. CMA adapted JT Brooks and Company, a manufacturer of qual
ity handmade walnut bowls, has had a steady growth in sales for the past years. However, increased
competition has led Mr Brooks, the president, to believe that an aggressive marketing campaign will be neces
sary next year to maintain the company's present growth. To prepare for next year's marketing campaign, the
company's controller has prepared and presented Mr Brooks with the following data for the current year, :
What is the projected net income for
What is the breakeven point in units for
Mr Brooks has set the revenue target for at a level of $or bowls He believes an
additional marketing cost of $ for advertising in with all other costs remaining constant, will
be necessary to attain the revenue target. What is the net income for if the additional $ is
spent and the revenue target is met?
What is the breakeven point in revenues for if the additional $ is spent for advertising?
If the additional $ is spent, what are the required revenues for net income to equal
net income?
At a sales level of units, what maximum amount can be spent on advertising if a net income
of $ is desired?
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