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3 . 5 1 4 Question 1 4 of 1 4 View Policies Show Attempt History Current Attempt in Progress Price Differentiating E - commerce
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Price Differentiating
Ecommerce websites "alter results depending on whether consumers use smartphones or particular web browsers" reports a new study. The researchers created clean accounts without cookies or browser history and then searched for specific items at different websites using different devices and browsers. On one travel site, for example, prices given for hotels were cheaper when using Safari on an iPhone than when using Chrome on an Android. At Home Depot, the average price of items when searching from a smartphone was $ while the average price when searching from a desktop was $
Let group be smartphone users and group be desktop users.
Ehrenberg REcommerce sites personalize search results to maximize profits," Science News, November
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