3.

Canon :Digital Camera

Market Share

18.7% (Top market share)

Own price elasticity of Demand

-4.0

Industry elasticity of Demand

-1.6

Average Retail price

$240

Marginal Cost

$180

Five firm concentration ratio: Canon, Sony, Kodak, Olympus,and Samsung

60.9%

Here is data on the Digital camera company Canon.

Discuss the following items:

1.Industry concentration

2.Demand and Market conditions

3.Canon Pricing behavior:Competitive, Monopolistic, or Monopolistically Competitive?