3. Direct marketing is considered as an important strategy for businesses to reach their target customers to provide superior customer value. a. Illustrate any THREE (3) types of direct marketing approaches that service providing firms use to reach to the target audience. Justify your answer with one example for each type. [8 marks] 2 60820432 b. Discuss the major benefits of direct marketing to both customers and sellers. [6 marks] c. Demonstrate the ways that direct marketing give buyers access to more comparative information about companies, products, and competitors. [6 marks] 4. a. After evaluating the different segments, marketers decide to target few segments for their market offerings. Contrast FOUR (4) major target marketing strategies that marketers can use to target the segments. [12 marks] b. "Less for much less" positioning involves meeting consumers' lower quality requirements in exchange for a lower price. Provide TWO (2) examples from the local market and justify how they use this positioning strategy to create value for the customers. [8 marks]