3. Industry Analysis, approximately 1 page

Define the industry or industry segment (a more detailed definition of the industry i.e. fast food burger vs. food) they are in.

Who are their main competitors in thisindustry/segment?

What is the economic outlook for the industry and why? Statistics to support?

Which of the 5 categories of environmental forces will influence future expansion or contractions of the industry? Include the ones most influential.

4. Marketing Mix, approximately to 1 page

Describe the 4 Ps of the companys marketing mix in summary.

5. Ethics & Corporate Social Responsibility, approximately page

What is one way that this company demonstrates positive ethical behaviour or corporate social responsibility? What effect do these examples have?

6. Conduct a SWOT Analysis (preferably in table format)

Assess the companys strengths, weaknesses, opportunities, and threats in their environment. Ensure your internal and external points are accurately categorized. If the company has control over it, it is internal.

Should be summarized or described in point form in a four-box table, and briefly described in a four to five sentence paragraph.

7. Write two to three paragraphs that summarize your analysis for your manager, approximately 1 page

Remember your audience here. Be clear, concise, and accurate.

Indicate for your manager if you think this is a good business venture. Why? Or Why not? Use your evidence to back up your statements.

*Please Note: Please cite any content that is not your own creation. It is expected that you will use your own words, but even so, the ideas might have come from another source, so use citations. Use a minimal number of direct quotes only where necessary. If material is not cited and is not original, it will be considered plagiarism. Please consult your professor if you have any questions or concerns about this. **There is no required citation format required in this course use your own judgement and be consistent.**