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3. Joint ventures assume a very prominent role in the global strategy of many business marketing firms like Dow Chemical and Xerox. While offering significant

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3. Joint ventures assume a very prominent role in the global strategy of many business marketing firms like Dow Chemical and Xerox. While offering significant benefits, joint ventures often fall short of expectations or dissolve. Why? ANS: n/a PTS: 1 NAT: AACSB Reflective Thinking | CB&E Model International perspective | R&D Strategic & systems skills

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