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3. Market research firms, commercial publications, and government data can be used as sources of: ____ a. secondary data b. consensual information c. primary data
3. Market research firms, commercial publications, and government data can be used as sources of: ____
a. secondary data
b. consensual information
c. primary data
d. artificial intelligence
e. marketing audits
4. Marketing managers cannot control ____, but they can at times influence it.
a. where advertising is placed
b. the external environment
c. the sales force
d. the distribution strategy
e. how products are priced
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