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Activity I: Choose a product that you would like to introduce in the market. Create profile of the target market and discuss the reasons for

Activity I:Choose a product that you would like to introduce in the market. Create profile of the target market and discuss the reasons for choosing this market.

Activity II:Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?

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