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3. MARKETING MIX 4Ps to USPs Product Price What is the product for this campaign? What are the Is the pricing premium, normal or bargain?

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3. MARKETING MIX 4Ps to USPs Product Price What is the product for this campaign? What are the Is the pricing premium, normal or bargain? product features? Why? What are the key benefits of the product? If applicable, what are the price's USP? What are the product's USP? Place Promotion Where can customers buy the product? What promotion tactics are you choosing? Direct Marketing: Reward/Loyalty program Public Relation Publicity Advertising If applicable, what is the place's USP? Sales Promotion: Free trials, Samples, Coupons, Contest, Bonus pack, Event (no discount please) What is the theme of the promotions?

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