SECTION B - Porter's Five Forces Industry Analysis on US Convenience Stores without gas stations (include citations) Make sure that you clearly identify the strength of each force [strong, medium, weak]. It is recommended that you place the strength at the top of each box and bold underline each. Then you are asked to provide an explanation of the force relevant to the industry (Boxes 1-5). Make sure that you differentiate the forces. A majority of the forces (no more than 2 or 3) should not be strong. You are asked (Box 6) to summarize the top 2-3 forces [[list only those identified as STRONG]and explain if they suggest the industry is attractive or unattractive. If you find that you have more or fewer than 2-3 marked as strong you may want to go back and re-label them or make your case.

Supplier Power Strength of force? Who are the key suppliers to the industry? How concentrated are the suppliers? How important are the suppliers' product to the industry - explain? How differentiated are the inputs? Are switching costs high or low? Are alternate supply sources available? Buyer Power Strength of force? Who are the buyers to the industry? How much power do the buyers have in the industry? How differentiated are the products in the industry? Are switching costs high or low for buyers - explain? Is there a high degree of loyalty? How price and demand sensitive is the industry? Threat of Substitutes Strength of force? What are substitutes to the industry give example(s)? How attractive are the substitutes based on pricing? Features? Threat of New Entrants Strength of force? Examples of new entrant? Are entry barriers to the industry high or low? Explain why or why not. Rivalry Strength of force? How concentrated is the industry? Are exit barriers high or low? How fast is the industry growth? How differentiated are the industry products? Where is the industry in life cycle