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3. Product / Brand Positioning How the product / brand will be positioned in the new market (An explanation on how the selected brand will

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3. Product / Brand Positioning How the product / brand will be positioned in the new market (An explanation on how the selected brand will be positioned in the market space with the use of Brand positioning Bulls-eye model) - Explain the key value drivers for your brand (Identify the key value drivers of the brand with the use of a BRAND PRISM/BRAND PYRAMID or BRAND KEY)

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