3 Seerse, Inc. is a diversified company with three lines of business. Each business is essential to its competitive future and contributes to the firm's overall revenue and profits as follows. In which business is Seerse most competitive and why? Business % of Revenue % of Profit Retailing 60 40 Insurance 30 15 Credit Cards 10 35 Other ratios are needed to make an assessment Retailing; it has the highest percentage of revenue Credit cards; it has the highest profit/revenue ratio Comparing across industries is impossible. Insurance; it has the highest revenue/profit ratio Previous Next