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3. Take the Pepsi Challenge was a marketing campaign used a while back by the Pepsi-Cola Company. Coca-cola drinkers participated in a blind taste test
3. "Take the Pepsi Challenge" was a marketing campaign used a while back by the Pepsi-Cola Company. Coca-cola drinkers participated in a blind taste test where they were asked to taste unmarked cups of Pepsi and Coke and were asked to select their favorite. In one Pepsi television commercial, an announcer states that "in recent blind taste tests, more than half the Diet Coke drinkers surveyed said they preferred the taste of Diet Pepsi". Suppose 100 Diet Coke drinkers took the Pepsi Challenge and 56 preferred the taste of Diet Pepsi. Test the hypothesis that more than half (50%) of all Diet Coke drinkers will select Diet Pepsi in the blind taste test. Use a .05 level of significance. Question #3 Decision Rule: We will reject the Null Hypothesis, Ho, if the testing Null Hypothesis: H : P= statistic is Alt.Hypothesis: Ha : P n= A P-P P= I.S. = pq Vn p-value = Result of test : Distribution: Normal Final Conclusion: Based on the given information
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