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3. What is included in the unboxing experience for a rental car? Consumers don't necessarily open the car out of a box, but there is

3. What is included in the "unboxing experience" for a rental car? Consumers don't necessarily open the car out of a box, but there is an experience created by the company when they first open the car door and sit down to drive it off the lot. Please describe the experience a consumer may have with at least three to four elements

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