3. What kinds of information must be included in a marketing plan? 2. Name an automobile model that is positioned to satisfy customers' need for high quality and status. Then name an automobile model that is positioned to satisfy a need for inexpensive transportation. Describe the type of consumer who would buy each of the brands you name. Explain how the automakers of the models you have chosen use product features, branding, and positioning to make their products "stand out" from others and differentiate them in the marketplace. 3. Define the terms product mix and positioning, and give an example of each for a retail bookstore