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3. You are the head corporate strategy for cinema express a successful theatre chain having 20 theatres with 80 screens in tier two towns of
3. You are the head corporate strategy for cinema express a successful theatre chain having 20 theatres with 80 screens in tier two towns of India with the Pandemic hitting hard at the theatre business with prolonged shut downs business has been badly hit. Along with this consumer sentiment has been dampened deeply. a. As the company's head of strategy what strategies would you evolve in ensuring your organization remains relevant in the post pandemic world. Create a strategy plan. (5 Marks) b. How would you reposition your company's brand in the future? Create two new products for your theatre chain which can ensure relevance and protect the company from unforeseen circumstances
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