300 Words: Financial Modeling Basics

Financial Models are very commonly used in many areas of finance especially when it comes to Mergers and Acquisitions. This is the basic building blocks and financial characteristics of a company and their expected operations. Pro Forma financial statements are one key component of projecting future company performance. Discuss ONE Financial model characteristic along with your opinion and why you feel that way. Include a real public company and briefly discuss their financials in terms of how they are doing including stock price.