30-Second TV Commercial Brand Challenge

****My Brand options are Whiteclaw, Budlight, Nike, or Adidas*****

I think I would want to do whiteclaw or budlight

1. I choose a brief script for a commercial on a brand of your choice.
2. Who are you targeting (Remember the 4 ways to segment consumers; demographic, geographic, psychographic, behavior)
3. What do they care about? Go beyond functional benefits: social, self expressive, emotional.
4. Describe you 30-second TV commercial