31 Page 13. As the CEO of GWH, you hired a new Business Analyst and you ask him to do a feasibility analysis for two possible projects. Project A is a neighborhood clinic which will provide access to medical care to the neighboring population. Project B- would increase the organization marketability. Project A would result in a negative NPV while Project B would result in a positive NPV. Your colleagues including the CFO support project B and you reject B for project A. Discuss in details your rational for supporting project A. (10 points)