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310-311 Dow Corning and DirecTV: CRM Goes Mobile -case study Think about the business benefits of the mobile CRM deployments discussed in the case. How

310-311 Dow Corning and DirecTV: CRM Goes Mobile -case study

Think about the business benefits of the mobile CRM deployments discussed in the case. How did Dow Corning and DirecTV benefit from these applications? What can they do that was not possible before? What were the effects on productivity? Use examples from the case to illustrate your answer.

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