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32 A local swim team has 240 swiminers at ary siven time. The swim team currently does not spend on retaining ithowimmers but spends $50

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A local swim team has 240 swiminers at ary siven time. The swim team currently does not spend on retaining ithowimmers but spends $50 on advertising to acquire every new swimmer. 50% of its swimmers are new avery year, The team decides to spend more on customer retationship marketing by onganizing an annual banquet to retain more swimmers. 60% of the swimmers will remair with the team ir this banquet is held. This annual banquet will cost the team $10 per retained 5 wimmer. The percent of customers acquired BEFORE the customer relationship marketing program (i.e., no banquet is held) is: 504 606 30x 405

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