Question
32. Consumer products are divided into four categories: 1. convenience products; 2.shopping products; 3. specialty products, and; 4.unsought products. Choosing from the following list of
32. Consumer products are divided into four categories: 1. convenience products; 2.shopping products; 3. specialty products, and; 4.unsought products.
Choosing from the following list of examples, match ONE product with each of its corresponding product category and explain why it falls into that category.
Kit Kat Chocolate Bar
Costco Brand (Kirkland) Toilet/Tissue Paper
Nike Air Jordan Sneakers
Rolex Watch
Ferrari Sports Car
48-inch flat-screen TV
Fire extinguishers
Pre-arranged funeral arrangements
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
