Begin by watching the video, Build Your Brand,

https://www.youtube.com/watch?v=TPSU2DDqjLk&app=desktop

Then read the introduction below, and answer the questions, analytically, at the end.

How do you think your managers, coworkers, teachers, or peers feel about you? Your answer to that question defines your personal brand.

Whether you're a small-business owner or a solo entrepreneur, you need to pay attention to your personal brand. "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding," management consultant Tom Peters writes in "The Brand Called You." "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

What is a personal brand? Perhaps the most succinct and descriptive brand definition comes from marketing expert John Jantsch, founder of Duct Tape Marketing. He defines branding as "the art of becoming knowable, likable and trustable." That's how most of us feel likely about companies such as Apple, Disney, BMW and Nike. If we don't manage our personal brand as diligently as these companies manage their company brand, people will assign a default brand to us. And this may not serve us well. The thought, support, and analysis put into this assignment.

Speak to your family, coworkers, and friends. Name and explain the top three word used to describe you. Why? Support your words with examples. Why are these the three word the come up when people think of YOU? What gives colleagues and peers this perception?

What is your "superpower"? What do people frequently compliment you or praise you for?

Identify and describe 2 choices that you can start today to build your brand. How do you want to be perceived? How can you ensure that people around you trust you, and believe in you?

https://www.youtube.com/watch?v=TPSU2DDqjLk&app=desktop