34. Section #1

The 4 stages of the product life cycle are introduction, growth, maturity, and decline. Select a product to fit each stage of the product life cycle and provide a rationale. (8 marks)

Section #2

The diffusion of innovation process suggests that at every stage in the product life cycle, we are targeting and communicating with a different adopter group. Using the examples you provided in section #1 of this question, briefly describe the adopter group that corresponds with each product. For each, give an example to communicate with each adopter group. (8 marks)

[16 marks total]