35) The Chairman and the CEO are discussing the company bonus or share scheme. They want to incentivise their executives further. Which of these statements by the CEO does the Chairman disagree with? We could look at giving executives shares rather than cash in the incentive scheme. Whatever we do we need to make sure that shareholders understand the link between performance and pay which we are suggesting. We could look at a number of KPIs like turnover, profits and the strength of our balance sheet. We will do our best to get it right, but at the end of the day, the shareholders can't sue us for this. Single choice 36) What is the best definition of company values? Moral principles that govern the conducting of an activity The essence of the organization's identity, summarizing the purpose of their existence A declaration that informs all stakeholders, including customers and employees, about top priorities and core beliefs The collection of rules and processes through which an organization is directed and controlled Single choice 37) Which of these roles is not seen as a "management role"? Finance Director O IT Director Marketing Director O Chief Information Officer