36. An excellent SM to use to listen, or create a connection with your prospects is: a) Facebook b) Twitter c) Linkedin d) Snap Chat e) Pinterest 37. An excellent SM to use to develop targeted images is: a) Facebook b) Twitter c) Linkedin d) Snap Chat e) Pinterest 38. An excellent SM to use to promote real time events like product launches is: a) Facebook b) Twitter c) Linkedin d) Snap Chat e) Pinterest 39. Facebook is an important social medium because it reaches a lot of people although many of them don't have much money. T F 40. If you post something to Facebook, you don't own it anymore. TF F 41. Because Facebook wants to become more of a search engine, it treats all posts equally. T 42. In the Facebook algorithm, what is considered important? a. Imaginative business description b. Description and memorable URL c. Affinity, weight and time decay d. Only keywords and keyword phrases 43. A referral is: a. A person who recommended your business website b. Where web visitors came from before coming to your site C. Not important to analytics d 2:12 PM