36.Pricing strategy regarding a product mix is not easy as several products have linked to demand and costs, and firms meet various levels of competition.

Select one:

True

False

37.Which of the following is most likely true of marketing channel decisions?

Select one:

a. They increase the amount of effort a company puts in to distribute goods.

b. They have minimal influence on the prices of products offered to customers.

c. They are easily altered, replaced, or discarded

d. They often involve long-term commitments to other firms.

42. When a printer manufacturing firm prices its ink higher than the competitors which lead to forces clients to buy its ink to be compatible with their printer. this an example of optional- product pricing. Select one: True False 43. Concept testing works best with people who are familiar with the new idea and the new product's purpose. This generally includes top management, the sales force, and research and development. Select one: True False. 44.0nline flash sales are used to create buying urgency and make buyers feel lucky to have gotten in on the deal. Select one: True False 45. In designing the marketing channel, an organization must balance customer needs and wants with the organization's resources and skills to provide all the desired services. Select one: True False