38. The Mobile-First strategy design advocates for designing websites to be compatible with the mobile screen because

	a.	Designing a website for mobile devices is generally easier than designing for desktop computers.
	b.	Websites designed for mobile devices are often visually appealing than those designed for desktops.
	c.	Mobile traffics has a higher conversion rate compared to desktop traffics.
	d.	Checking websites using mobile devices is more common than using desktop computers. .

37. All the following strategies can be used to optimize the conversion rate of a website EXCEPT:

	a.	Using hidden keywords in the website content to increase its relevance to more consumers inquiries.
	b.	Adding appropriate call-for-actions to search ad's description.
	c.	Create an easy navigation process in the website.
	d.	Considering a limited time window for promotions.

32. Under which of the following scenarios should an email address be immediately deleted from a list?

	a.	If the emails to that address are recieving hard bounce.
	b.	If the emails to that address have been opened but have not been clicked.
	c.	If the emails to that address are recieving soft bounce.
	d.	If the emails to that address have not been opened.

31. All of the following statements are true about natural outbound links, EXCEPT for:

	a.	Search engines consider links to a site as an endorsement of that website.
	b.	Search engines favor natural or organic outbound links that are relevant and fit naturally within a website's content.
	c.	To search engines, several links from one website have less importance than several links from various websites.
	d.	Links with the HTML attribute "no follow" are not seen as positive endorsements of a website.

30. Which of the following statements about mobile users is correct?

	a.	They prefer not to type a whole lot.
	b.	They tend to have more patience than desktop users.
	c.	Their precision in clicking tends to be low.
	d.	A and C.