3.Explain the ERG theory of Motivation and discuss how cultural values (IE -collectivism v individualism) may influence ERG behaviors. 4.The equity theory of motivation is the idea that individual try to create a balance between what they give to the organization compared to what they get in return. Equity theory is based in the idea that individuals are seek fairness. They compare themselves to a referent group which is a selection of people an individual relates to or uses when comparing themselves to the larger population. Refer to American Factory. How does Chinese collectivism and or high power distance influence the Chinese workers sense of equity? Who is their referent group?