3M POST-IT FLAG + HIGHLIGHTER PRODUCT & BRANDING STRATEGIES HANDOUT (A) Identify the benefits and importance to consumers and retailers (B) Compose a positioning strategy Product and Branding Strategy 1. Post-it brand name and logo. 2. Post-it Flag + Highlighter concept: A product that combines Post-it Flags with a highlighter. 3. Design: Highlighter style and size of pen barrel, Post-it Flags dispenser in pen, colors of highlighter ink, flags, and barrel, clip on cap. (A) Benefits/Importance (A) Benefits/Importance to Consumers to Retailers

3M POST-II FLAG + HIGHLIGHTER PRODUCT \& BRANDING STRATEGIES HANDOUT (A) Identify the benefits and importance to consumers and retailers (B) Compose a positionina strateav