4. 5. (RETAIN) Retaining customers by building relationships that lead to conversions; CRM, content marketing, social media strategy, video marketing. Provides complete description/examples of 3 digital marketing executions that align with RETAIN (20 marks) (OPTIMIZE): Restate the marketing objectives and kpi's. Describe your data collection, data analysis and tracking. Provides thorough description of optimization including collection, metric conversion data, analyses, testing and reporting that align with kpi's (10 marks) 5. (OPTIMIZE): Restate the marketing objectives and kpi's. Describe your data collection, data analysis and tracking. Provides thorough description of optimization including collection, metric conversion data, analyses, testing and reporting that align with kpi's (10 marks) 4. 5. (RETAIN) Retaining customers by building relationships that lead to conversions; CRM, content marketing, social media strategy, video marketing. Provides complete description/examples of 3 digital marketing executions that align with RETAIN (20 marks) (OPTIMIZE): Restate the marketing objectives and kpi's. Describe your data collection, data analysis and tracking. Provides thorough description of optimization including collection, metric conversion data, analyses, testing and reporting that align with kpi's (10 marks) 5. (OPTIMIZE): Restate the marketing objectives and kpi's. Describe your data collection, data analysis and tracking. Provides thorough description of optimization including collection, metric conversion data, analyses, testing and reporting that align with kpi's (10 marks)