Question
4 Addy is an outgoing, lively, and happy girl. She likes to and regularly does buy products from companies like Disney, because they seem to
4 Addy is an outgoing, lively, and happy girl. She likes to and regularly does buy products from companies like Disney, because they seem to be companies just like her in terms of being happy and lively. This indicates that Addy is in part influenced by (her) _______ .
Group of answer choices
Attitude
Motivation
Lifestyle
Personality
Reference Group
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
