4. Assume that you are a Marketing consultant advising an m-commerce firm manager. For each of the following hypotheses (using the study results, as well as what you have learned in your Marketing and Business programs), recommend a course of action that would be appropriate for the manager to pursue. HS: Females read more product reviews than males. H10: Apple users have a higher mobile purchase percentage than Android users. H17: The more reviews a user reads, the more times per month they buy using a mobile device. H20: The older the user, the less they make mobile purchases as a percentage of their total purchases. H22: The greater a person's need for touch, the lower their percentage of mobile purchases out of their total purchases. 5. Select and identify the one hypothesis that you consider to be the most interesting (from a Marketing an Business point-of-view). In no more than 1 paragraph, justify your opinion.