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4. For retailers buying direct from the manufacturer, the MSP represents their product cost, which they will mark up to set the retail price. Given

4. For retailers buying direct from the manufacturer, the MSP represents their product cost, which they will mark up to set the retail price. Given that an SKU has an MSRP of 8.00, calculate the MSP (cost to channel) and retail price for each channel in the table.

Channel #1

Channel #2

Channel #3

Channel Discount

20%

25%

30%

Channel Margin

18%

20%

25%

Cost to Channel

Retail Price

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