4. Given the following information: Sales $1 000 000 Variable expenses I $ 396 000 CM $ 604 000 Fixed expenses $ 652 000 $ (48 000) Operating loss To determine where the problem is the firm segmented the income statement as follows Sales North Central South $300 000 $400 000 $300 000 30% 40% Variable expenses, 52% (%age of sales) Traceable fixed costs $160 000 $265 000 $150 000 a) Create a segmented contribution margin income statement (3 points) b) If the central region ran an advertising campaign costing $13 000 and that increased sales by 15% what would be the net effect? (2 points)