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4. Go to Best Buy's website (www.bestbuy.com). (a) Give viable target markets and main competitors. (b) What are the keys to their online success? What

4. Go to Best Buy's website (www.bestbuy.com). (a) Give viable target markets and main competitors. (b) What are the keys to their online success? What are Best Buy's important online "signals of quality"? Are online signals of quality different from offline signals? Explain. (c) Over the past two decades, Best Buy has evolved from a single-channel to a multichannel retailer. What are the challenges it faces in today's retail environment?

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